Our Technology
An algorithm, that based on compounds concentration, measurable physical structure, val® Scale*, and AI, define digitally - Organoleptic Sensations existence and impact.
*val® Scale - a taste experience in smart machine language
GAGE: Orange Juice NFC
* Based on more then 120 compounds found on a particular Orange Juice
4 Taste sensations
120 Odor sensations
2 Feel sensations
We answer a simple question:
“What is the taste of?”
Share the organoleptic profile of your product with the consumers.
Learn their preferences.
Personalize.
Ping
Simulator
Ping
Simulator
In the News
Digitizer Share Sticker 1.0 (Alpha) - any Product any Sensation - Digitized. Nov-2025
The Odor Impact of Aroma Ingredients in Fragrances and Flavors. 6-Nov-2025
MAMAY - semi-finalist in the Agri-Food Tech World Championship at AFTEA 2025! 4-5-Nov-2025 | Singapore
Proud to be included in CONTINENTAL COSEMETIC AND HERBALS vol-16 issue-10 Oct-2025 (P. 25-26)
MAMAY won 1st Runner-Up @ Startup Grind Bangkok | 18-Sep-2025
Pitching at at the Asia Food Business Innovation Summit & Hungry Games | Fi Asia Thailand 2025 in Bangkok on 18-Sep-2025.
MAMAY @ Top 250 Global Startups in SLINGSHOT 2025!
Meet with MAMAY @ Techsauce Global Summit | 4-6 Aug 2025
Meet with our founder, Dr. Michael Zvieli @IFEAT | 14-18 Sep, Sweden
MAMAY Organoleptic Digitizer 1.0 (beta) is live!
MAMAY selected to join SPACE-F #6 Apr 29-Sep 30, 2025
Meet with us @ Venture Summit West | April 2nd & 3rd 2025
Join us @ AI bites: reinventing FoodTech | Google | 18-Mar-2025
MAMAY is the #12 Generative AI company on F6S for March | 2025.
Digitising sensory properties, by Lynda Searby | February 24, 2025
Agriculture & Food Tech Landscape Map | February 5, 2025
MAMAY completed the Seedbed Education | May-Dec-2024
MAMAY Won a Netty Award for Best Food Tech Innovation
Meet with us @Fi Europe, Frankfurt, 19-21-Nov-2024
Meet with us @MindtheTech London 16/17-Sep-2024
About MAMAY
Founded in 2022, MAMAY was established to realize its founders’ vision of commercializing nearly a decade of collaborative research dating back to 2013. This body of work spans dozens of studies focused on validating technologies and their market potential across diverse sectors. MAMAY’s core expertise lies in the organoleptic digitization of food, beverages, and cosmetics, as well as the digital mapping of user preferences and personalized experiences.