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About MAMAY

Founded in 2022, MAMAY was established to realize its founders’ vision of commercializing nearly a decade of collaborative research dating back to 2013. This body of work spans dozens of studies focused on validating technologies and their market potential across diverse sectors. MAMAY’s core expertise lies in the organoleptic digitization of food, beverages, and cosmetics, as well as the digital mapping of user preferences and personalized experiences.

Our Founders

Yuval Klein

Yuval Klein

30+ years exp. in building start-ups 10+ FoodTech. Founder & CEO of Blue Tree Technologies Ltd (2020-2023). Former Valiber Ltd, PLYmedia, Tower Records (Israel), and others

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Dr. Michael Zviely

Dr. Michael Zviely

Former FRUTAROM Ltd (IFF) VP R&D (10Y). O'LAUGHLIN Industries Ltd., DouxMatok, ReSugar, Professor (Vis) Jiangnan University (China)

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Keren Corley

Keren Corley

20+ years exp.
Owner of NewSense
Years working with Nilsen

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Gadi Bober

Gadi Bober

10+ years exp.
AI & machine learning
Former IAF pilot

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Tidhar Tsuri

Tidhar Tsuri

20+ years exp. mentoring Startups. Former ScaleUp B2B & Motorola Solutions

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